July 11, 2008, Newsletter Issue #5: Should a Business Plan Be Printed in Color
Tip of the Week
Depending on the business and the industry in which it operates, a business may or may not benefit from the use of color. As an example, if the business is involved in a basic industry, say electrical contracting, wholesaler of cardboard boxes, color would not hurt, but doesn't necessarily help the presentation as the financial and market projections are the critical factors. However, if the business plan is prepared for a more media-related, retail product or hospitality business, it is not only beneficial, but subconsiously "expected" by the reader that color will be used.
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